Built by People Who Lived the Problem
Why we started daysback and what drives this work. Our team quietly teaches, coaches and builds practical systems—so every client becomes their own data expert.
What We Believe
Practical Expertise
Technology should work for you, not the other way around. We explain complex concepts simply and focus on real-world solutions that save measurable time.
Independence Through Education
We don't just provide tools—we quietly guide thousands to become confident with data. Every project includes support, upskilling, and real ownership for your team.
Results-Focused
Every recommendation we make saves real time. We measure success in hours returned to your business, not in technical complexity or impressive features.
Augmentation Over Automation
Automation says: "We'll replace your team with software." Augmentation says: "We'll amplify your team's expertise with software."
When you augment, you keep human judgment, creativity, and strategic thinking while eliminating repetitive work that drains time and energy.
Every tool we build enhances human capabilities, not replaces them. Your team stays in control, makes strategic decisions, and maintains client relationships. The technology handles the data work so your people can focus on what they do best.
The Reporting Opportunity Cost
When your team spends 25-30 hours monthly on reporting, it's not just time lost—it's opportunity cost. Every hour wrestling with data is an hour not spent on strategy, creative work, or building deeper client relationships.
The hidden costs compound: team burnout from repetitive work, missed opportunities because you're too busy with reports, client frustration when insights arrive late or lack depth.
The solution is augmentation: Custom tools that handle data work so your existing team can focus on strategic work that drives results. Same people, same expertise, with 25-30 hours returned to high-value activities every month.
Our Story
We spent years as data analysts, drowning in the same reporting workload that's overwhelming agencies today. Every month, we'd spend 25-30 hours pulling data from different platforms, formatting reports, and trying to extract meaningful insights from spreadsheets. We were supposed to be the strategic thinkers, but we were spending most of our time on data wrangling.
The breaking point came when we realized we were spending more time explaining why reports were late than delivering insights that moved the needle. Our clients deserved better strategic thinking, but we were trapped in a cycle of manual data work that left no room for the high-value analysis they were paying for.
That's when we started building custom tools—not to replace human expertise, but to amplify it. The first tools we built cut our reporting time from 30 hours to 2 hours monthly, while delivering more sophisticated insights than ever before.
That transformation changed everything. Suddenly, we had time for deep client strategy sessions, campaign optimization, and relationship building. Our clients got better results because we could focus on what we were actually good at—turning data into actionable insights, not wrestling with spreadsheets.
Give your team days back each week. You keep the keys.